BE CONGRUENT, CONSISTENT AND CLEAR IN ALL THAT YOU DO AND SAY, AND ALL THAT YOU SAY AND DO WILL BE YOU. A TRUE, CLEAR AND HONEST REFLECTION OF YOUR BRAND. Take some time to reflect on the four C's, and then start building the rapport that creates true chemistry. Ask yourself... Am I truly being myself and standing for what I believe in, in every communication? Am I being Congruent?  Congruence:  Paralleism, consistency, match, harmony, agreement, unanimity, unison, unity.